The SuperBowl: an excuse to get together with friends/family and watch football, party, and see the new commercials that companies have spent a few million making and broadcasting. According to statistics this year, a 30-second broadcasting slot during the SuperBowl cost $3 million dollars (1).
So, what did the audience see this year, and what were the best of the best? The most popular tweeted brands prior to the SuperBowl included Volkswagen, Audi, Groupon, Best Buy, and Doritos - in that order (2). Groupon and the GoDaddy placement featuring Joan Rivers seem to be hot topics in the news today, from a critical point of view.
This year's commercials featured many celebrities (Justin Beiber, Ozzy Osbourne, Joan Rivers, Eminem, and Kim Kardasian - to name a few.)
The following advertisments were among the most memorable:
- Doritos: Pug Attack (A man tempts a dog with chips with consequences.)
- Volkswagen: The Force (Mini Darth Vader meets Volkswagen.)
- Chrysler: Eminem (Eminem takes a proud look at Detroit.)
- Bud Light: Dog Sitter (Dogs know how to host a good party.)
- Best Buy: (Ozzy Osbourne and Justin Beiber star in this Tron-themed commercial.)
- Coke: Border Guards (Border guards with the popular drink.)
- Snickers: Logging (A celebrity gets hit with a log.)
- Volkswagen: Black Beetle (A good play on the beetle theme.)
- Bud Light: Hack Job (A family view their redesigned kitchen to discover it has beer.)
Some of these commercials can be viewed at: http://sportsillustrated.cnn.com/2011/football/nfl/super-bowl-2011/02/06/super.bowl.commericals/index.html?eref=sihp&hpt=C2
1. Wikipedia. http://en.wikipedia.org/wiki/Super_Bowl_advertising [7 February 2011].
2. Turner, Debbie. Online Social Media. http://www.onlinesocialmedia.net/20110206/super-bowl-2011-ads-top-brands-pre-buzz-on-twitter/ [6 February 2011].
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