A little while ago, I started to compile a list of the best corporate Facebook websites. Now that the Facebook Timeline has been rolled out to users, these sites have been replaced by new ones in the Timeline format. So, I'll include the original Facebook page and the new Facebook Timeline page from these brands, across many different types of products (fashion, beauty products, cars, food products, restaurants, gaming consoles, and theme parks) which I felt stood out.
Brands are embracing Facebook to keep their customers informed and to engage with them by providing competitions and a chance to speak to them and to speak other customers. Many of these products have loyal fans that identify with the brand, and engaging in the customer is an important aspect of their marketing strategy.
American Eagle Outfitters - Original Facebook and Timeline sites
American Eagle Outfitters provide contests, music, and freebies as ways to engage their customers on their Facebook page. The image and logo in their Timeline page is a strong image, signifying their identity and customers as belonging to a crowd.
Volkswagen Original Facebook and Timeline sites
Volkswagen makes a point of getting users to "like" the brand and provides their television advertisements on their Facebook page.
MINI Facebook and Timeline
MINI engage with their customers by creating competitions to involve and give them an identity. The new Timeline site depicts an evolution of their brand while keeping their customers informed about what is going on in the world of MINI.
Lacoste Facebook and Timeline sites
Lacoste get their customers involved whilst promoting their fashion and sense of identity to their followers.
Subway Facebook and Timeline sites
Subway showcase their sandwiches and new products with the use of bright photographs of their sandwiches.
Applebees Facebook and Timeline sites
Applebees posts their offers on their Facebook site and encourages their customers to participate and bring friends and take and upload photographs at their restaurants. They focus on food and providing their menu online with colourful photographs.
Taco Bell Facebook and Timeline sites
Fast food restaurant Taco Bell uses videos and comic-style promotions to get their customers more involved. However, I found their Timeline website to be too dull and not colourful enough.
Reeses Facebook and Timeline sites
Reeses peanut butter cups involve their customers by showcasing the candy and gets their users involved in competitions.
Pepsi Facebook and Timeline sites
The old Facebook page for Pepsi was a little dull, and it focused heavily on sponsoring the XFactor. The new Timeline design is better, with a nice cover image.
McDonalds Facebook and Timeline sites
McDonalds' old Facebook website highlighted its new products. I preferred their old Facebook page to their new one.
DisneyLand Facebook and Timeline sites
The Disney Facebook page is filled with many ways to engage customers, from posting favourite memories (photographs), to games and activities.
Nutella Facebook and Timeline sites
Nutella features its products with good imagery.
Playstation Facebook and Timeline sites
Playstation provides weekly polls and other interactive features to get their customers engaged in the console and games.
PINK Facebook and Timeline sites
Victoria Secret's PINK Facebook page features photographs of their lingerie and gives users the ability to download wallpapers and get the 'inside scoop' on the brand.
Red Bull Facebook and Timeline sites
Energy drink brand Red Bull features many different competitions and areas for games, television, athletes, and I love their old Facebook design image with the arrows pointing to the "Like" button. Red Bull are always good at providing events and competitions to its customers.
Revlon Facebook and Timeline sites
Beauty and cosmetic company Revlon promises freebies to new customers who "Like" their Facebook page. Their Facebook page also provides beauty hints and tips.
Carte Noir Facebook and Timeline sites
Carte Noir provide links to competitions and its YouTube channel as well as product information. Their old Facebook image was quite strong and organic, but I feel that they have not given any thought to their new Timeline design. The images are low resolution and placed together poorly.
Starburst Facebook and Timeline sites
I love the colours that Starburst use to break it out of the "Facebook blue" colour, and they provide information about their products to help schools.
Oreo Facebook and Timeline sites
Cookie brand Oreo provide recipes involving their chocolate cookie, links to commercials, photographs, and they post a picture of a new fan each week. Their Timeline website currently showcases images of a fan each day, for that fan's birthday.
Starbucks Facebook and Timeline sites
Starbucks showcases information about its products and new products, and their new Timeline website shows the community of Starbucks fans.
Coca-Cola Facebook and Timeline sites
Coca-Cola has always been pretty good at getting its customers involved, and it runs several competitions through its Facebook site. I like the Timeline design with the fluid 'bubble' photographs.
Xbox Facebook and Timeline sites
Xbox's Facebook site showcases the console and released games as well providing seasonal events.
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