Last year for Valentine's Day, Anya Hindmarch's chubby red heart balloons floated above and around several of London's attractions. I never got to see them in person, but I saw them photographed a lot; they did get a lot of attention and appeared a lot on social media. This year, a giant red heart balloon returned to London for Valentine's Day to fly once again. For a few days, this one was nestled between the middle of Wellington Arch at Hyde Park Corner.
The love hearts are a symbol of love and are Anya Hindmarch's love letter to London. In 2018, they could be seen in the city's landmarks, sailing high above a building or street or wedged inside architecture. This year, the balloon made the appearance at Wellington's Arch for a few days to coincide with London Fashion Week and Valentine's Day and was removed on 20th February. Apparently, there will be additional work from the artist ongoing throughout 2019, so watch this space.
If you missed the giant red heart, keep looking out for more work this year by Anya Hindmarch as, according to her website, there will be some surprises in store.
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