London is home to several interesting food concepts, and Bubblewrap is one of them. Since 2015, they have been serving up ice cream inside a bubble waffle to Londoners. The concept is not new, and I've previously visited Nosteagia (post here), which create similar ice cream desserts in bubble waffles. Bubblewrap is a combination of Hong Kong street snack egg waffles from the 1950s and ice cream. They opened a pop-up at Berwick Street Market in Soho and launched their Chinatown shop in 2017. Their "bubble waffles" became a hit. I visited them over Christmas in 2020 with near-empty streets and ordered the Christmas special, a reindeer made of chocolate ice cream and white chocolate.
Their little ice cream shop is located in Chinatown, right near one of the arches/pagoda.
I was not too keen on the bubble wrap ice cream. I found it lacking in flavour and tasting a bit too dry and not pleasant. I much peferred Nosteagia as the flavour is always nice and the waffle always soft with flavour.
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