"The Butterfly Trail" is an immersive mixed reality trail that visitors can visit for free. The location of the trail is next to Tottenham Court Road station in the relatively new Now Building, and it was designed by Pixel Artworks. There are two rooms to explore, and both rooms are covered with television screens across the walls and ceilings, making the audience feel completely immersed. With their mobile phones, visitors can release butterflies and see an updated counter of all the butterflies released by others on the day. Visitors can also hold a butterfly in their hand.
The immersive reality was set around a greenhouse and a professor's study with virtual butterflies. Visitors could easily explore and locate new things.
Th immersive butterfly experience will be shown until near the end of the year, and it was widely discussed. I visited with friends and one of their daughters.
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