Cookies: my biggest weakness. I can pass up on cake or pie, but I struggle when it comes to passing up on cookies. There's just something about them that is so tasty and addictive. And this year, there seems to be a few new London shops dedicated solely to the cookie. This isn't going to end well for me. Today, I wanted to mention a new shop to buy cookies from. The shop is located in Soho and has only been open since the end of September. Meet Créme.
Créme is New York-inspired cookie and ice cream shop located in Soho and was founded by Jeremy Coste whose family run a French bakery. Coste was trained in a classic French patisserie and worked under a Michelin-starred chef in Paris. Créme offers a French twist on the American classic cookie, and they also serve soft serve ice cream. Cookies and ice cream make for a delicious mix.
There are four flavours of cookie to choose from: milk chocolate chip, double chocolate, white chocolate miso, and banana and dark chocolate. The cookies are thick and soft on the inside, and they are all baked fresh on site in small batches. I was lucky enough to get a milk chocolate one straight from the oven.
Be warned that Créme gets very busy. I visited it on a Wednesday just before 4:00 in the afternoon, and it already had a small queue. While I waited to give and receive my order, the queue got larger. The cookies can run out, so visitors may have to wait for up to twenty minutes to get their choice of cookie. The chocolate and banana and classic chocolate chip seemed to be the most popular choices.
See how gooey it is inside? It's not under-baked. It was just gooey, fresh, and delicious. Apparently, oatmeal is used in order to get the cookies to be a little lumpy but still moist.
Hot chocolate and hot drinks are also served, and I thought that the s'mores hot chocolate would be a great and thick hot chocolate. It was not. I was actually very disappointed with the hot chocolate as it tasted like water with a hint of chocolate powder. It was not good at all, so it's one item to avoid. Even the toasted marshmallows did not save it from tasting yuck.
Despite the disappointing hot chocolate, I do recommend the cookies. If you're keen to try, head on over to 4 D'Arblay Street, London W1F 8DJ. They're open from 10:00am to 9:00pm daily, but check their website just in case: http://http://creme.london
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